Statement of Intent

I intend to produce a front cover and contents page for a fashion magazine and include Media Language and Media Representations which will reflect my target audience’s viewpoints. For this fashion magazine, I intend to use the micro-elements of Media Language which appeal to my target audience, 14 to 18 year olds. For example, I am going to use simple colours on my front cover and context page rather than an overwhelming amount due to the fact that my target audience would prefer a more natural look over one that is too vibrant. The front cover would also have minimal text and would not be cluttered with cover lines and random images. I also intend to use a neutral camera angle – eye level – so that the model is looking straight at my audience rather than looking up or down at them to convey my theme of neutrality; I may also use a medium shot or medium-long shot so that the clothing on my model is visible as it is a fashion magazine.

I intend to use mise-en-scene to reflect my target audience through my model – clothing and pose – use of colour, camera work and editing. My fashion magazine will feature a model that is within the age range of my target audience so that my audience is able to relate to them. I plan to use the results of the audience research I conducted in order to construct my magazine to appeal to my audience – this includes the clothing on the model which will represent the preferred fashion style of my audience. The model on my magazine will have simple clothing but will look sophisticated to reflect my audience’s preferences.